Media Kit

So you have learned all about me, my family, and this blog and now you want to talk business?  Well, thank you for consideration in your business’s marketing campaign!  Below you will find the “cut-n-dry” version of my media kit.  If you have any questions, please don’t hesitate to contact me.

Stats for Following In My Shoes

• Google PR:   3
• Average Monthly Unique Visitors (1st Quarter 2013):   57,156
• Average Monthly Page Views (1st Quarter 2013):   66,768

• Subscribers: 1032
• Twitter Followers: 3,164
• Facebook Fanpage: 1,853   (total Facebook Outreach, including personal profile: 2382, with an average weekly reach in excess of 4,000)
• Pinterest Followers: 2,807

 

As Seen On

Foodgawker

Tastespotting

Pinterest

Featured Press and Publications

Inside Chevrolet – Fall 2010: A Mom’s Life

Press Release, February 2012: 5MinutesForMom.com Launches Weekly Recipe Column

Dash Magazine, August 2012: 8 Outrageously Decadent Trifle Recipes 

2012 HEB and ConAgra: Meal Maker Challenge eBook — recipe contributor

 

Guest Posts and Freelance Work

TXU Turkey Trot, Fall 2011: Thanksgiving Crockpot Tips

5 Minutes for Mom, Monthly Recipe Column (2012-2013): 5 Minutes for Food

Momables, Monthly Contributing Writer (current): Momables

 

Past and Current Sponsorships, Brand Ambassadorships, and Brand Campaigns

• McCormick Spices
• Heartland Pasta
• GoodNites
• Organic Valley
• Operation Christmas Child
• Chicago Cutlery
• Ebates — Brand Community Leader
• Post Goodness Ambassador
• H-E-B – Back To School Meals Campaign (2010, 2011, 2012)
• ConAgra Foods – Back To School Meals Campaign (2010, 2011, 2012)
• National Mango Board
• Hershey’s Camp Bondfire Blogger Ambassador
• Lawry’s
• Dunkin’ Donuts Coffee
• Sears
• International Delight — Brand Community Leader
• Cutter
• King’s Hawaiian
• International Delight
• Land O’ LAKES
• Rice Krispies
• Udi’s
• Special K
• Genworth Financial
• Costco
• National Pork Board
• SwimWays Swim Campaign Ambassador
• National Take Me Fishing Campaign Ambassador
• ConAgra Foods – Ready Set Eat Recipe Reviewer
• Chevrolet “Chevy Girls” Ambassador
• Bright Bin Lunchboxes
• Subway (Commit to Fit Program)
• Flatout Bread – Back To School Meals Campaign and various Recipe Development Projects
• Libby’s Foods
• Feed America
• Chevrolet “Mom’s Time Out” Ambassador
• Earth Footwear
• EA Sports Active
• Smooth Fitness
• Gaiam
• Sea World San Antonio
• Great Wolf Lodge

Advertising Options

Recipe Development

As a home-cook, I love creating original recipes highlighting my favorite flavors, ingredients, and brands!  I take pride in my work and put quite lot of thought and effort into crafting the perfect dish to showcase the unique flavors of your product.

Rate for Recipe Development:  $375

• Original recipe highlighting brand product
• Posts contain a maximum of 2 SEO keyword links; additional links are $10 each.
• Posts will contain my high-quality food photography highlighting the cooking process and/or the finished dish.
• Posts remain indexed on Following In My Shoes and they do not expire.
• Posts will be sent out via Twitter and Facebook upon publication.
• Posts will be pinned on Pinterest upon Publication.
• Posts will be submitted to “foodie” social media sites such as FoodGawker and Tastespotting for additional exposure.
• Product reviews can be incorporated into the post.

 

Brand Ambassadorships

I truly love working with the brands I love and exploring those products with my readers.  Please contact me so we can discuss your project!

 

Advertorials and Sponsored Posts

You have the option to purchase an entire post to promote your product, press release or other news.

Rates are as follows:

250 word sponsored post (original article written by me): $200
400 word sponsored post (original article written by me): $300

• Posts contain a maximum of 2 SEO keyword links; additional links are $10 each.
• Posts may contain 1 or 2 product images and will be linked back to the company.
• Posts remain indexed on Following In My Shoes and they do not expire.
• Posts will be sent out via Twitter and Facebook upon publication.
• Sponsored posts are NOT product reviews; sponsored posts will be written in my style and voice and I will organically fit your product links and pics into the post.

 

Sidebar Advertising

All ad sizes are in pixels and are subject to approval.  Before ads are posted to my site, payment must be sent via Paypal (after your ad has been approved, I will send you my Paypal information) or check.

Discounts available for ads purchased in bulk (i.e. 3, 6, or 12 months).

Above the Fold Sidebar Ads
Large and Half Banners: $75.00 per month, payable in advance

Below the Fold Sidebar Ads
Large/Half Banners & Skyscrapper Ads: $50.00 per month, payable in advance

125 x 125 ads: $30 per month, payable in advance

 

Reviews

I enjoy reviewing products that are a good fit for Following In My Shoes.  There is no charge for a product review.

Full size items are required and review items will not be returned.  You, as the company, will assume all fees associated with shipping the review item.

A review post will include:

• A maximum of 2 SEO keyword links to your site or direct links to product (additional keyword/links are $10 each);
• One to two product photos – company provided or taken by me – linked back to your site;
• Posts remain indexed on Following In My Shoes and they do not expire.
• Posts will be sent out via Twitter and Facebook upon publication.

 

Review and Giveaway Combination

There is no fee for this option.  Review/Giveaway posts include:

• A maximum of 2 SEO keyword links to your site or direct links to product (additional keyword/links are $10 each);
• One to two product photos – company provided or taken by me – linked back to your site;
• Posts remain indexed on Following In My Shoes;
• Posts will be sent out via Twitter and Facebook upon publication.

In addition, your giveaway will be highly promoted in several ways, including social media sites, giveaway blogs and websites, and forums.

At the conclusion of the giveaway, I will send you the winner name(s) and you will be responsible for shipping the giveaway prize.  Shipping and tracking information is always appreciated.

*Please note: given my writing schedule (and my busy life as a Mommy to little ones), I may not always accept giveaway opportunities.  If that is the case, I will let you know and we will see if another option works with your business’s goals.

 

CONTACT:

Please email me at rachel@followinginmyshoes.com or use my contact page.

Please let me know how I can help you and your business — I look forward to working with you!

~~Rachel~~